Contact
Comment faire ses achats
Livraison
Guide d'achat
Anglais
108 b
Livraison à Autriche
Jusqu'à 30 jours pour les retours
Les clients ont également acheté
/
Livre
10.89
€
/
Livre de poche
28.79
€
/
Livre de poche
13.50
€
/
Livre de poche
10.89
€
"Creative Conversations" focuses on how discourse structures within the co-creative relationship are formed during a business-to-business relationship. Whilst this book is not about 'creativity' in the usual sense of the word, "Creative Conversations" delineates, defines and evaluates the processes, structures and relationships which support the creation of marketing material. The book also observes how perception of the target audience differs. Perception Integration (TM) (a new model created by the author) observes and measures the path of alignment between a business and their audience. It can be used to gain an insight into how this distance makes a difference to perceptions which has the potential to affect the end result. Co-creativity also encompasses stakeholder and relationship management in the field of marketing and communications, but this book delves deeper into the factors that create a successful output by analysing the relationship and channels used to mediate concepts and visions between two businesses. In essence; if the co-creative relationship is quantifiable, then there are varying factors that lead to successful collaborations which can be measured.
À propos du livre
Anglais
Offrez ce livre dès aujourd'hui
C’est simple
1 Ajouter au panier et choisir l'option Livrer comme cadeau à la caisse. 2 Nous vous enverrons un bon d'achat 3 Le livre arrivera à l'adresse du destinataireCeci pourrait également vous intéresser
/
Livre de poche
15.39
€
/
Livre relié
35.79
€
/
Livre de poche
95.49
€
Bonjour ! Je suis Libroamiko, votre conseiller littéraire.
Comment puis-je vous aider ?