Contact
Comment faire ses achats
Livraison
Guide d'achat
Anglais
102 b
Livraison à Autriche
Jusqu'à 30 jours pour les retours
Les clients ont également acheté
/
Livre de poche
89.90
€
/
Livre de poche
53.59
€
Broadcasters often bother whether their audiences are satisfied. Researching audience contentment is becoming more important than studying the message media disseminate based on the assumption that if audiences are not there watching with gratification, it is meaningless to televise. Measuring satisfaction, however, is not an easy errand since audiences are heterogeneous and complex by nature. Gratification theorists confirmed that an audience who sits in front of an open TV set may not be watching because people open TV for different purposes. That means some are watching but not listening; opening the television but reading a novel. If they are not watching why do they switch on it? This issue is thoroughly discussed in this book. The book focuses on audiences of Ethiopian TV which is the sole national television for 85 million people. In discussing audiences satisfaction level of ETV, the book shades light on Uses and Gratification theory, purpose of watching TV and measurement of audience satisfaction. In general, the book is invaluable for media and communication scholars and in particular for young researchers, journalists and media owners.
À propos du livre
Anglais
Offrez ce livre dès aujourd'hui
C’est simple
1 Ajouter au panier et choisir l'option Livrer comme cadeau à la caisse. 2 Nous vous enverrons un bon d'achat 3 Le livre arrivera à l'adresse du destinataireCeci pourrait également vous intéresser
/
Livre de poche
12.49
€
/
Livre de poche
30.19
€
/
Livre de poche
27.49
€
/
Livre de poche
6.99
€
/
Livre de poche
14.09
€
/
Livre de poche
31.79
€
