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User Experience Identity

Mit Neuropsychologie digitale Produkte zu Markenbotschaftern machen

Language GermanGerman
E-book Adobe ePub DRM
E-book User Experience Identity Felix van de Sand
Libristo code: 41080472
Publishers Springer Gabler, January 2017
Dieses Buch zeigt, wie eine nachhaltige User Experience an den digitalen Touchpoints einer Marke erz... Full description
? points 135 b
55.29 € VAT included
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Dieses Buch zeigt, wie eine nachhaltige User Experience an den digitalen Touchpoints einer Marke erzeugt werden kann. Die uberzeugende und unverwechselbare Kommunikation einer Markenpersonlichkeit auf Websites, Mobile Sites, Apps und Landingpages fuhrt direkt zu Wachstum in User Engagement, Conversion und ROI. An Praxisbeispielen fuhrt der Autor anschaulich vor, wie die Erkenntnisse aus Neuropsychologie und Neuromarketing konkret in den Produktgestaltungsprozess und das User Experience Design ubertragen werden konnen. Die wichtigsten Werkzeuge und Leistungsbausteine werden vorgestellt und ihre Anwendung verstandlich erlautert.Ein  empfehlenswertes Fachbuch fur Produktmanager, CMO, UX Manager und Webentwickler, die den Mehrwert ihrer Marke mit einem stimmigen User Experience Design steigern wollen.

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About the book

Full name User Experience Identity
Author Felix van de Sand
Language German
Binding E-book - Adobe ePub DRM
Date of issue 2017
EAN 9783658159597
Libristo code 41080472
Publishers Springer Gabler

Categories

Computing & Information Technology > Computer science > Human–computer interaction > User interface design & usability
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Computing & Information Technology > Graphical & digital media applications
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