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Understanding Consumer Behavior and Consumption Experience

Name: Understanding Consumer Behavior and Consumption Experience
Brand: Business Science Reference
SKU: 40271328
Price: 260.49 EUR
Availability: InStock
Author: Raquel
ISBN: 9781466675209

Raquel

Language

English

E-book Adobe ePub DRM

Publishers Business Science Reference, January 2015

Success in the business world is not strictly reliant on producing valuable and in-demand products.... Full description

Libristo code: 40271328

638 b

260.49 € VAT included

In stock Immediate digital delivery

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Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company's accomplishments can quickly become failures. Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies. Focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology, this book is a pivotal reference source for business managers, marketing executives, and graduate students interested in the relationship between consumer culture and businesses.