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New technologies have opened up new possibilities for public diplomacy, but this has not eliminated the importance of history. On the contrary, in today's world where the role of communication is more important than ever, the lessons of history are more relevant than ever. By integrating historical perspectives into international relations, communication studies, psychology, and contemporary diplomatic practice, Carl explores the five core elements of public diplomacy: listening, advocacy, cultural diplomacy, educational exchange, and international broadcasting. At the same time, he analyzes the mainstream means of public diplomacy in recent years-nation brand building and partnerships. The book is rich in cases, covering ancient and modern times, and summarizes seven lessons from history while presenting the true potential and limitations of emerging platforms and technologies, and provides effective basic norms for future global public participation.
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