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Online Consumer Behavior
Theory and Research in Social Media, Advertising and E-tail
Language
English
English
E-book
Adobe ePub DRM
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and adverti...
Full description
Libristo code: 39961121
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124 b
124 b
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Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
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About the book
Full name
Online Consumer Behavior
Author
Angeline Close Scheinbaum
Language
English
English
Binding
E-book - Adobe ePub DRM
Date of issue
2012
Number of pages
400
EAN
9781136342219
Libristo code
39961121
Publishers
Routledge
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