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On Message

Name: On Message
Brand: SAGE Publications Ltd
SKU: 40192383
Price: 70.49 EUR
Availability: InStock
Author: Pippa Norris
ISBN: 9781446233528

Communicating the Campaign

Language

English

E-book Adobe ePub DRM

Publishers SAGE Publications Ltd, April 1999

To what extent are the techniques of campaigning and media management critical to the outcome of mod... Full description

Libristo code: 40192383

173 b

70.49 € VAT included

In stock Immediate digital delivery

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To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.