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No-Fail Retail

Name: No-Fail Retail
Brand: iUniverse
SKU: 40430521
Price: 10.89 EUR
Availability: InStock
Author: Regina Blessa
ISBN: 9781491756355

Merchandising Techniques for Stores

Regina Blessa

Language

English

E-book Adobe ePub DRM

Publishers iUniverse, November 2015

This book presents a practical approach to ensuring your retail stores success with consumers.It exp... Full description

Libristo code: 40430521

27 b

10.89 € VAT included

In stock Immediate digital delivery

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This book presents a practical approach to ensuring your retail stores success with consumers.It explores topics, such as merchandising and display techniques, retail promotions, consumer perception and behavior, impulse buying, store environment and operations, visual merchandising, customer care, and the promotional work force.Simple, practical, and illustrated with real photos taken in many countries, this book allows even a small store with a limited budget to stay ahead of global retailers with limitless resources.Learn how to: pick the best location to locate a store; make your exterior design inviting; set up an ideal atmosphere for purchasing; understand about gondola arrangement and planograms; analyze your customers conduct different types of promotions.