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***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE***Hype Yourself is an invaluable toolkit for getting you andyour business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice,from the building blocks of your PR strategy to the execution of creativecampaigns, it includes expert tips from journalists and industry specialistsand is supported by a stack of online resources.Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
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