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Language
English
English
E-book
Adobe ePub DRM
Nir Eyal reveals how successful companies create products people can't put down - and shows how you...
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Libristo code: 39630378
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31 b
31 b
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Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked:* Shows how to create user habits that stick* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App* Explains how products influence our behaviour'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather
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About the book
Full name
Hooked
Author
Nir Eyal
Language
English
English
Binding
E-book - Adobe ePub DRM
Date of issue
2014
Number of pages
256
EAN
9780241971857
Libristo code
39630378
Publishers
Penguin Books
Categories
Economics, Finance, Business & Management
>
Business & Management
>
Management & management techniques
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Management of specific areas
>
Research & development management
Technology, Engineering, Agriculture
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Electronics & communications engineering
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Communications engineering / telecommunications
>
Telephone technology
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Mobile phone technology
Society & Social Sciences
>
Psychology
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Psychological theory, systems, schools & viewpoints
>
Behaviourism, Behavioural theory
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