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Hooked

How to Build Habit-Forming Products

Language EnglishEnglish
E-book Adobe ePub DRM
E-book Hooked Nir Eyal
Libristo code: 39630378
Publishers Penguin Books, November 2014
Nir Eyal reveals how successful companies create products people can't put down - and shows how you... Full description
? points 31 b
12.59 € VAT included
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Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too.INTERNATIONAL BESTSELLER WITH OVER 200,000 COPIES SOLD WORLDWIDE Based on years of research, consulting, and practical experience, Hooked:* Shows how to create user habits that stick* Includes practical insights and riveting examples, from the iPhone to Twitter, Pinterest and the Bible App* Explains how products influence our behaviour'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather

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About the book

Full name Hooked
Author Nir Eyal
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2014
Number of pages 256
EAN 9780241971857
Libristo code 39630378
Publishers Penguin Books

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Technology, Engineering, Agriculture > Electronics & communications engineering > Communications engineering / telecommunications > Telephone technology > Mobile phone technology
Society & Social Sciences > Psychology > Psychological theory, systems, schools & viewpoints > Behaviourism, Behavioural theory
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business innovation
Economics, Finance, Business & Management > Business & Management > Entrepreneurship
Mathematics & Science > Science: general issues > Impact of science & technology on society
Computing & Information Technology > Digital lifestyle > Mobile phones & smartphones: consumer / user guides
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