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Hidden in Plain Sight
How to Create Extraordinary Products for Tomorrow's Customers
Language
English
English
E-book
Adobe ePub DRM
Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fasci...
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Libristo code: 39556000
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42 b
42 b
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Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as one of the 50 smartest people in tech, has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrows Customers illuminates exactly what drives consumers to make the choices they do, and demonstrates how all types of businesses can learn to seeand capitalize uponwhat is hidden in plain sight today to create businesses tomorrow.
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About the book
Full name
Hidden in Plain Sight
Author
Jan Chipchase, Simon Steinhardt
Language
English
English
Binding
E-book - Adobe ePub DRM
Date of issue
2013
Number of pages
256
EAN
9780062125712
Libristo code
39556000
Publishers
Harper Business
