Contact
How to shop
Delivery
Shopping guide
Digital Business and E-commerce
English
107 b
Customers also purchased
/
Calendar
21.99
€
/
Paperback
43.90
€
/
Paperback
71.90
€
/
Paperback
12.29
€
Understand the crucial aspects of digital business and e-commerce with this best-selling text. Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment. Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes. Key features include: updated content with the latest information on AI and a focus on digital business up-to-date information to support your learning around digital transformationNew diagrams and business models to develop your understanding of business concepts and customer user journeysreader-frienly and accessible writing style With a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
binding.
85.49
€
/
Hardback
26.59
€
Hi! I'm Libroamiko, your book advisor.
How can I help you?