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Designing Luxury Brands

The Science of Pleasing Customers' Senses

Language EnglishEnglish
E-book Adobe ePub DRM
E-book Designing Luxury Brands Diana Derval
Libristo code: 41044392
Publishers Springer, April 2018
This book shows how to build successful luxury brands using the power of sensory science and neuro-p... Full description
? points 153 b
62.59 € VAT included
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This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces - based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermes, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure - groundbreaking scientific methods - like the Derval Color Test(R) taken by over 10 million people -  to predict luxury shoppers' preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.    

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About the book

Full name Designing Luxury Brands
Author Diana Derval
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2018
EAN 9783319715575
Libristo code 41044392
Publishers Springer

Categories

Mathematics & Science > Biology, life sciences > Life sciences: general issues > Neurosciences
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Economics, Finance, Business & Management > Industry & industrial studies > Manufacturing industries
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