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Chinese Consumers

Exploring the World's Largest Demographic

Language EnglishEnglish
E-book Adobe ePub DRM
E-book Chinese Consumers Ashok Sethi
Libristo code: 41334232
Publishers Palgrave Macmillan, August 2018
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the... Full description
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125.99 € VAT included
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This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The book examines in detail the digital and mobile transformation of the consumers, the way their lifestyle, social interactions and shopping habits have changed, and the opportunities they offer to marketers. The analysis and insights are based on the author's first-hand observations of the metamorphosis of the consumers and consumption in China over the last fifteen years.

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About the book

Full name Chinese Consumers
Author Ashok Sethi
Language English
Binding E-book - Adobe ePub DRM
Date of issue 2018
EAN 9789811089923
Libristo code 41334232
Publishers Palgrave Macmillan

Categories

Place qualifiers > Asia > East Asia, Far East > China
Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > Economic systems & structures
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