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Blind Spots

Name: Blind Spots
Brand: Business Expert Press
SKU: 50132259
Price: 21.09 EUR
Availability: InStock
Author: Paul M. Streit
ISBN: 9781637429075

Why Product Development Projects Miss Their Targets

Paul M. Streit

Language

English

E-book Adobe ePub DRM

Publishers Business Expert Press, January 2026

Why do so many new products fail in the market?What causes schedule and cost overruns?How can produc... Full description

Libristo code: 50132259

52 b

21.09 € VAT included

In stock Immediate digital delivery

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Why do so many new products fail in the market?What causes schedule and cost overruns?How can products be developed right the first time?Unlike books focused solely on speeding development or cutting costs, Blind Spots: Why Product Development Projects Miss Their Targets reveals the often-overlooked traps that lead to costly failures and overruns, explains why they happen, and offers practical, actionable ways to avoid them altogether.By the end of this book, readers will understand:Why unjustified optimism causes many new products to fail and miss their targets.How incentives, assumptions, and human behavior drive unrealistic forecasts.Proven steps to identify and prevent failure before it occurs.And be able to:Develop products that truly meet customer needs.Hit market launch dates, budget goals, and performance targets.Stay ahead of projects instead of reacting to crises.Drawing on decades of cross-industry experience, Paul Streit shares insights, strategies, and tools you can apply immediately.