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Zeitungswebsites

Der Einfluss von Usability und Design auf den Werbeerfolg

Language GermanGerman
Book Paperback
Book Zeitungswebsites Marc Löffel
Libristo code: 09379809
Publishers Springer Gabler, June 2015
Marc Löffel entwickelt ein Untersuchungsmodell, das das Instrument zur Usability- und Design-Wahrneh... Full description
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Marc Löffel entwickelt ein Untersuchungsmodell, das das Instrument zur Usability- und Design-Wahrnehmung von Zeitungswebsites explorativ erfasst. Basierend auf den methodischen Grundlagen Operationalisierung von Konstrukten, Eye-Tracking und Thinking Aloud analysiert der Autor die Wahrnehmung von Zeitungswebsites mit Hilfe der Methoden Faktorenanalyse sowie Blickverlaufsmessung und zeigt auf, dass die verhaltenswissenschaftlichen Theorien und Ansätze auch auf das Internet übertragbar sind. Die User gehen primär auf die Zeitungswebsite, um das Bedürfnis nach Informationsbefriedigung zu stillen und es wird deutlich, dass der User verschiedenste Wege nutzt, um seinem Ziel der Befriedigung seiner Bedürfnisse nachzugehen und diese zu erfüllen.

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About the book

Full name Zeitungswebsites
Author Marc Löffel
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 328
EAN 9783658103682
ISBN 365810368X
Libristo code 09379809
Publishers Springer Gabler
Weight 458
Dimensions 148 x 210 x 20

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries > Information technology industries
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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