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English
Book
Hardback
The Wine Wars describes Californian-based wine producer Robert Mondavi's failure to set up business...
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Libristo code: 04550934
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The Wine Wars describes Californian-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in the south of France. The business venture was bought to an abrupt halt by an anti-globalization rebellion composed of ecologists, communists, neo-rurals and wild boar hunters. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way in which we do business.
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About the book
Full name
Wine Wars
Author
Olivier Torres
Language
English
English
Binding
Book - Hardback
Date of issue
2006
Number of pages
170
EAN
9780230002104
ISBN
0230002102
Libristo code
04550934
Publishers
PALGRAVE MACMILLAN
Weight
366
Dimensions
140 x 216 x 16
Categories
Society & Social Sciences
>
Politics & government
>
Central / national / federal government
>
Central / national / federal government policies
Economics, Finance, Business & Management
>
Business & Management
>
Ownership & organization of enterprises
>
Small businesses & self-employed
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