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Wine Brands

Success Strategies for New Markets, New Consumers and New Trends

Language EnglishEnglish
Book Paperback
Book Wine Brands E. Resnick
Libristo code: 02966507
Publishers Springer Palgrave Macmillan, November 2014
This practical new book is written by a leading wine industry expert, in an easy and accessible styl... Full description
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This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.

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About the book

Full name Wine Brands
Author E. Resnick
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 184
EAN 9781349363728
Libristo code 02966507
Publishers Springer Palgrave Macmillan
Weight 272
Dimensions 155 x 11 x 12

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Economics > International economics
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
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