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Why People Buy
Language
English
English
Book
Paperback
Why People Buy provides an original approach to studying and understanding consumers, showing how to...
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Libristo code: 04476366
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331 b
331 b
135.39
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Why People Buy provides an original approach to studying and understanding consumers, showing how to identify their goals, wants, dbeliefs, and choices. Discussing these and many other issues from the point of view of the marketing manager seeking
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Libristo has the largest selection of foreign-language books. That’s why I buy my books there.
About the book
Full name
Why People Buy
Author
O´Shaughnessy
Language
English
English
Binding
Book - Paperback
Date of issue
1990
Number of pages
208
EAN
9780195040876
ISBN
0195040872
Libristo code
04476366
Publishers
Oxford University Press
Weight
220
Dimensions
137 x 203 x 19
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