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Why It Sells

Name: Why It Sells
Brand: Rowman & Littlefield
SKU: 04906736
Price: 60.59 EUR
Availability: InStock
Author: Marcel Danesi
ISBN: 9780742555457

Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

Marcel Danesi

Language

English

Book Paperback

Libristo code: 04906736

Publishers Rowman & Littlefield, September 2007

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meani... Full description

Libristo code: 04906736

148 b

60.59 € VAT included

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Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.