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When Sparks Fly

Name: When Sparks Fly
Brand: Harvard Business Review Press
SKU: 04237595
Price: 23.79 EUR
Availability: InStock
Author: Leonard
ISBN: 9781591397939

Leonard

Language

English

Book Paperback

Libristo code: 04237595

Publishers Harvard Business Review Press, February 2005

Where do the best creative ideas come from? Most managers assume that it's the readily identifiable... Full description

Libristo code: 04237595

58 b

23.79 € VAT included

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Where do the best creative ideas come from? Most managers assume that it's the readily identifiable "creative types" that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams. According to Fortune, "The insights in the lively book could turbocharge your team (and maybe even your career)."