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When Ads Work
Language
English
English
Book
Paperback
The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition an...
Full description
Libristo code: 06399915
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235 b
235 b
95.89
€
VAT included
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Delivery to Austria
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The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. This book argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales.
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About the book
Full name
When Ads Work
Author
John Philip Jones
Language
English
English
Binding
Book - Paperback
Date of issue
2006
Number of pages
232
EAN
9780765617392
ISBN
9780765617392
Libristo code
06399915
Publishers
Taylor & Francis Ltd
Weight
317
Dimensions
152 x 229
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