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What Were They Thinking?
Marketing Lessons You Can Learn from Products That Flopped
Language
English
English
Book
Paperback
More than 80 lessons on launching new products, gleaned from clunkers like Crystal, Pepsi and Toaste...
Libristo code: 01030402
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33 b
33 b
13.39
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More than 80 lessons on launching new products, gleaned from clunkers like Crystal, Pepsi and Toaster Eggs.
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About the book
Full name
What Were They Thinking?
Author
ROBERT M. MCMATH
Language
English
English
Binding
Book - Paperback
Date of issue
2000
Number of pages
256
EAN
9780812932034
ISBN
9780812932034
Libristo code
01030402
Publishers
Times Books
Weight
318
Dimensions
140 x 210 x 13
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