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Wer's Glaubt Wird Selig -- Oder?

Die Glaubw rdigkeit Von ko-Werbung Aus Rezipientensicht. Eine Qualitative Erkundungsstudie

Language GermanGerman
Book Paperback
Book Wer's Glaubt Wird Selig -- Oder? Gitte Katz
Libristo code: 08907616
Publishers Springer Fachmedien Wiesbaden, September 2002
Als Antwort auf die zunehmend ökologischen Forderungen verbesserten nicht nur viele Unternehmen Prod... Full description
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Als Antwort auf die zunehmend ökologischen Forderungen verbesserten nicht nur viele Unternehmen Produkte und Produktionsprozesse, sondern es entstand im Laufe der 80er Jahre ein neuer Typ von Werbung: Öko-Werbung. Glaubwürdigkeit und Vertrauen sind in der Moderne zur Grundlage wirtschaftlichen Handels und gesellschaftlicher Akzeptanz geworden und Öko-Werbung spiegelt diese Entwicklung in besonderem Maße wider. Da es sich bei der Umweltproblematik um ein emotionales und äußerst sensibles Thema handelt, kann diese neue Art der strategischen Kommunikation nur dann die angestrebten Ziele erfüllen, wenn sie glaubwürdig ist.

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About the book

Full name Wer's Glaubt Wird Selig -- Oder?
Author Gitte Katz
Language German
Binding Book - Paperback
Date of issue 2002
Number of pages 359
EAN 9783531138145
ISBN 9783531138145
Libristo code 08907616
Publishers Springer Fachmedien Wiesbaden
Weight 417
Dimensions 140 x 216 x 19

Categories

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Society & Social Sciences > Sociology & anthropology > Sociology
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