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Web Analytics 2.0 - The Art of Online Accountability and Science of Customer Centricity

Language EnglishEnglish
Book Paperback
Book Web Analytics 2.0 - The Art of Online Accountability and Science of Customer Centricity Avinash Kaushik
Libristo code: 04083433
Publishers John Wiley & Sons Inc, October 2009
Adeptly address today's business challenges with this powerful new book from web analytics thought l... Full description
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Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja! Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

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About the book

Full name Web Analytics 2.0 - The Art of Online Accountability and Science of Customer Centricity
Author Avinash Kaushik
Language English
Binding Book - Paperback
Date of issue 2009
Number of pages 512
EAN 9780470529393
ISBN 0470529393
Libristo code 04083433
Publishers John Wiley & Sons Inc
Weight 746
Dimensions 237 x 235 x 33

Categories

Computing & Information Technology > Information technology: general issues > Internet: general works
Computing & Information Technology > Computer networking & communications
Computing & Information Technology > Computer science
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