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Weaponized Marketing
Defeating Islamic Jihad with Marketing That Built the World's Top Brands
Language
English
English
Book
Paperback
Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as m...
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Libristo code: 25693689
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95 b
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Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a soluti
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About the book
Full name
Weaponized Marketing
Author
Lisa Merriam, Milton Kotler
Language
English
English
Binding
Book - Paperback
Date of issue
2020
Number of pages
168
EAN
9781538137543
ISBN
1538137542
Libristo code
25693689
Publishers
Rowman & Littlefield
Weight
308
Dimensions
253 x 178 x 15
Categories
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