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Visual Merchandising Fourth Edition

Name: Visual Merchandising Fourth Edition
Brand: Laurence King Publishing
SKU: 35365094
Price: 29.19 EUR
Availability: InStock
Author: Tony Morgan
ISBN: 9781913947323

Tony Morgan

Language

English

Book Paperback

Libristo code: 35365094

Publishers Laurence King Publishing, November 2021

Visual Merchandising behandelt sowohl die Schaufenstergestaltung als auch das In-Store-Design sowie... Full description

Libristo code: 35365094

71 b

29.19 € VAT included

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Visual Merchandising behandelt sowohl die Schaufenstergestaltung als auch das In-Store-Design sowie alle anderen Elemente, real oder virtuell, die verwendet werden, um das moderne Einzelhandelserlebnis zu verbessern. Anhand einer Reihe von Geschäften - von Modeimperien bis hin zu kleinen Outlets - bietet das Buch praktische Ratschläge. Es enthüllt alles, was es über die neueste Technologie, Schaufensterpuppen, Requisiten etc. zu wissen gibt. Es untersucht auch die Psychologie und die sich ständig ändernden Trends hinter dem Verbraucherverhalten. Enthält Farbfotografien, Diagramme von Grundrissen, Fallstudien und ein Glossar der in der Branche verwendeten Begriffe.