Dear customers, due to a public holiday, customer support is not available today. We will attend to your requests the next business day. Thank you for your understanding.

Check order status

Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free

Austrian Post 5.49 € DPD courier 3.99 € DPD point 2.99 €

Contact

How to shop

Help

My account

▸ Empty :-(

Dear customers, due to a public holiday, customer support is not available today. We will attend to your requests the next business day. Thank you for your understanding.

Visual Identities

Name: Visual Identities
Brand: Bloomsbury Publishing
SKU: 04732669
Price: 229.79 EUR
Availability: InStock
Author: Jean-Marie Floch
ISBN: 9780826447388

Jean-Marie Floch

Language

English

Book Hardback

Libristo code: 04732669

Publishers Bloomsbury Publishing, January 2001

The six essays of Visual Identities are an important contribution to the growing field of industrial... Full description

Libristo code: 04732669

562 b

229.79 € VAT included

In stock at our supplier Shipping in 10-18 days

Delivery to Austria

30-day return policy

Customers also purchased

Rousseau. Malarstwo światowe Widacka-Bisaga Agnieszka

Hardback

6.29 €

Férfiszív Herczeg Ferenc

Hardback

5.29 €

Ve a Terapia

Paperback

18.89 €

Denkschriften der Kaiserlichen Akademie der Wissenschaften, Mathematisch-Naturwissenschaftliche Classe Kaiserliche Akademie der Wissenschaften

Paperback

24.49 €

El monstruo de colores Anna Llenas Serra

Paperback

30.39 €

Enciclopedia ilustrada de Dalí Susaeta

Paperback

13.49 €

Fremde Heere Ost Pahl Magnus

Hardback

19.29 €

Akkordeon Collection 2 Alfons Holzschuh

Sheet

21.80 €

Pathway - Lese- und Arbeitsbuch Englisch zur Einführung in die gymnasiale Oberstufe - Neubearbeitung, Audio-CD Iris Edelbrock

Audio CD

42.89 €

Mutterkuhhaltung Karl Bauer

Book

28.00 €

Sinn des Lebens Markus Hahn

Paperback

15.95 €

The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commerical signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commerical signs has tended to come from limited positions of identity politics and criticism (Marxism, feminism, etc). Floch manages to find a way between (and also outside) these traditions. In doing so he has produced a book which will interest industrial practitioners in advertising, marketing and design as well as students and academics in semiotics.