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Virtual Social Identity and Consumer Behavior
Language
English
English
Book
Paperback
How can corporate America effectively reach and entice the growing flood of consumers participating...
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Libristo code: 06398217
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How can corporate America effectively reach and entice the growing flood of consumers participating in online social networking environments? This book presents academic research on virtual social identity, explores consumer behavior in virtual worlds, and offers important implications for marketers interested in working in these environments.
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About the book
Full name
Virtual Social Identity and Consumer Behavior
Author
Natalie T. Wood, Michael R. Solomon
Language
English
English
Binding
Book - Paperback
Date of issue
2010
Number of pages
230
EAN
9780765623966
ISBN
9780765623966
Libristo code
06398217
Publishers
Taylor & Francis Ltd
Weight
340
Dimensions
152 x 229 x 15
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