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English
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The book seeks to provide a critical evaluation of viral marketing's potential as a new and possibly...
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Libristo code: 08936808
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The book seeks to provide a critical evaluation of viral marketing's potential as a new and possibly crucial dimension in 21st century marketing. It covers essential features of communicational and social behaviour, examines key aspects of viral marketing
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About the book
Full name
Viral Marketing
Author
Michael Bryce
Language
English
English
Binding
Book - Paperback
Date of issue
2007
Number of pages
84
EAN
9783865501745
ISBN
9783865501745
Libristo code
08936808
Publishers
VDM Verlag Dr. Mueller E.K.
Weight
124
Dimensions
216 x 139 x 6
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