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Value-Oriented Media Management
Decision Making Between Profit and Responsibility
Language
English
English
Book
Hardback
This volume presents a variety of theoretical and empirical approaches to assessing the relationship...
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Libristo code: 15467179
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This volume presents a variety of theoretical and empirical approaches to assessing the relationship between media management and social responsibility. The contributions highlight various issues in media management such as the relations between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further main topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
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About the book
Full name
Value-Oriented Media Management
Language
English
English
Binding
Book - Hardback
Date of issue
2017
Number of pages
240
EAN
9783319510064
ISBN
3319510061
Libristo code
15467179
Publishers
Springer International Publishing AG
Weight
541
Dimensions
155 x 235 x 19
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