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Value Creation and Sport Management

Name: Value Creation and Sport Management
Brand: Cambridge University Press
SKU: 02051555
Price: 51.89 EUR
Availability: InStock
Author: Sandalio GómezKimio KaseIgnacio Urrutia
ISBN: 9781107406179

Sandalio GómezKimio KaseIgnacio Urrutia

Language

English

Book Paperback

Libristo code: 02051555

Publishers Cambridge University Press, August 2012

The sports business has become one of the fastest-growing industries in recent years. Sports organiz... Full description

Libristo code: 02051555

127 b

51.89 € VAT included

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The sports business has become one of the fastest-growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This 2010 book argues that we can no longer afford to ignore this important economic and social phenomenon. It presents a conceptual framework based on the concept of value creation to show how we can understand and explain the success and failure of sports organizations. Key concepts are illustrated with case studies of sporting organizations, including Real Madrid, FC Barcelona and the Americas Cup. Written by a team of authors from one of Spain's leading business schools, it provides a unique set of theoretical and practical insights for researchers and sports organization managers.