Check order status
LIBRISTO
LIBROAMANTO
mandatory
Forgotten password
Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free
0
Austrian Post 5.49 € DPD courier 3.99 € DPD point 2.99 € GLS courier 4.99 €
phone Contact phoneHow to shop

Value Chain Marketing

A Marketing Strategy to Overcome Immediate Customer Innovation Resistance

Language EnglishEnglish
Book Hardback
Book Value Chain Marketing Stephanie Hintze
Libristo code: 05182502
Publishers Springer International Publishing AG, December 2014
Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers innovation resis... Full description
? points 132 b
53.79 € VAT included
In stock at our supplier Shipping in 10-13 days
Austria Delivery to Austria

Up to 30 days for returns

Customers also purchased

Lino der Fuchs: Die Rückkehr der Magie Arazhul / Book Hardback
common.buy 16.90 €
Copperfield Dávid Charles Dickens / Book Hardback
common.buy 13.99 €
PICASSO AND THE WAR YEARS 1937-1945 NASH STEVEN A. Book Paperback
common.buy 88.69 €
Ecelino Da Romano Nella Mente del Popolo E Nella Poesia Ottone Brentari / Book Paperback
common.buy 17.09 €
ACUARELAS DE VIAJE DE PARÍS JOAQUIN GONZALEZ DORAO / Book Hardback
common.buy 17.39 €
Catalogue de Livres Anciens Et Modernes, Principalement Sur La Theologie, La Philosophie Labitte / Book Paperback
common.buy 13.59 €
Batman El caballero oscuro 11 DEVIN GRAYSON / Book Paperback
common.buy 14.59 €
Theatre Choisi de Voltaire Voltaire / Book Paperback
common.buy 34.29 €
Oratio funebris de Augusto Saxonum Duce Carl von Reifitz / Book Paperback
common.buy 30.79 €
Religion und Politik in Afrika - Vereinte Nationen - Bestattungskultur - Gewissensfreiheit. Religion and Politics in Africa - United Nations - Burials / Book Paperback
common.buy 31.79 €

Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well. Treading on relatively unexplored grounds, this book explores the relevance of VCM and comprehends its process; identifies the critical factors for suppliers marketing success, and compares the performance of VCM trials, using a multi-method design linking case study research and computational modeling.

Actress & Polyglot
EWA KASP for
Play video
Ewa Kasp
Libristo has the largest selection of foreign-language books. That’s why I buy my books there.

About the book

Full name Value Chain Marketing
Author Stephanie Hintze
Language English
Binding Book - Hardback
Date of issue 2014
Number of pages 259
EAN 9783319113753
ISBN 3319113755
Libristo code 05182502
Publishers Springer International Publishing AG
Weight 5443
Dimensions 155 x 235 x 244

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Mathematics & Science > Science: general issues > Industrial applications of scientific research & technological innovation
Computing & Information Technology > Graphical & digital media applications > 3D graphics & modelling
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's address

You might also be interested in

Effect of diet forms and litter types on broiler performance Fouad Amer / Book Paperback
common.buy 66.99 €
Stories for Telling William R. White / Book Paperback
common.buy 17.29 €
Acoustical Imaging Iwaki Akiyama / Book Hardback
common.buy 234.09 €
Celtic Spirituality Mari Silva / Book Hardback
common.buy 28.19 €
Zoooo... Hugh David Loxdale / Book Hardback
common.buy 11.39 €
Understanding Neoliberal Rule in Higher Education Mark Abendroth / Book Paperback
common.buy 64.09 €
Marchen Hermann Hendrich / Book Paperback
common.buy 9.39 €
Vale of Slaughden JAMES BIRD / Book Paperback
common.buy 19.09 €

Login

Log in to your account. Don't have a Libristo account? Create one now!

 
mandatory
mandatory
Forgotten password

Don’t have an account? Discover the benefits of having a Libristo account!

With a Libristo account, you'll have everything under control.

Create a Libristo account
Book advisor Libroamiko
Hi, I'm Libroamiko, can I help?