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Using Digital Analytics for Smart Assessment

Language EnglishEnglish
Book Paperback
Book Using Digital Analytics for Smart Assessment Tabatha Farney
Libristo code: 19365106
Publishers American Library Association, October 2017
Demonstrates to improve your data collection, clean your data, and combine different data sources.... Full description
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Demonstrates to improve your data collection, clean your data, and combine different data sources. Teaching you how to identify and analyse areas that fit your library's priorities, this book covers case studies of library projects with digital analytics; ways to use email campaign data; how to measure click-through rates; using COUNTER compliant data; and techniques for using Google Tag Manager.

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About the book

Full name Using Digital Analytics for Smart Assessment
Author Tabatha Farney
Language English
Binding Book - Paperback
Date of issue 2017
Number of pages 240
EAN 9780838915981
ISBN 9780838915981
Libristo code 19365106
Publishers American Library Association
Weight 240
Dimensions 152 x 229

Categories

Reference, Information & Interdisciplinary subjects > Library & information sciences / Museology > IT, Internet & electronic resources in libraries
Computing & Information Technology > Databases > Information retrieval
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