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Using Artificial Intelligence in Marketing

How to Harness AI and Maintain the Competitive Edge

Language EnglishEnglish
Book Paperback
Book Using Artificial Intelligence in Marketing Katie King
Libristo code: 20077178
Publishers Kogan Page Ltd, February 2019
Presents a cutting edge, strategic framework to help marketers capably and confidently integrate art...
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Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice.

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About the book

Full name Using Artificial Intelligence in Marketing
Author Katie King
Language English
Binding Book - Paperback
Date of issue 2019
Number of pages 224
EAN 9780749483395
ISBN 0749483393
Libristo code 20077178
Publishers Kogan Page Ltd
Weight 348
Dimensions 152 x 230 x 13

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business innovation
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