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Untapped Options - Building Links Between Marketing & Human Resources to Achieve Organizational Goals in Health Care
Language
English
English
Book
Hardback
An AHA Press/Jossey-Bass ResourceUntapped Options is an invaluable resource for health care leaders...
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Libristo code: 04920326
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An AHA Press/Jossey-Bass ResourceUntapped Options is an invaluable resource for health care leaders who want to help their organizations succeed. Bea Northcott and Janette Helm, experts in the field of health care management, have created a practical approach that explores how human resources and marketing managers can combine forces and work together to create mission, vision, and values statements that will drive a common strategy to organizational excellence. Step-by-step, Northcott and Helm show how to implement this innovative approach that, once in place, will contain costs, bolster employee satisfaction and productivity, and increase customer satisfaction.
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About the book
Full name
Untapped Options - Building Links Between Marketing & Human Resources to Achieve Organizational Goals in Health Care
Author
Bea Northcott, Janette Helm
Language
English
English
Binding
Book - Hardback
Date of issue
2000
Number of pages
240
EAN
9780787955373
ISBN
078795537X
Libristo code
04920326
Publishers
John Wiley & Sons Inc
Weight
452
Dimensions
161 x 233 x 21
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