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Dear customers, due to a public holiday, customer support is not available today. We will attend to your requests the next business day. Thank you for your understanding.
Unpacking Creativity
The Power of Figurative Communication in Advertising
Language
English
English
Book
Hardback
Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and...
Libristo code: 35479561
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368 b
368 b
150.29
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Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.
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About the book
Full name
Unpacking Creativity
Author
Paula Perez Sobrino, Jeannette (University of Birmingham) Littlemore, Samantha (University of Birmingham) Ford
Language
English
English
Binding
Book - Hardback
Date of issue
2021
Number of pages
322
EAN
9781108473538
ISBN
1108473539
Libristo code
35479561
Publishers
Cambridge University Press
Weight
630
Dimensions
156 x 234 x 20
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