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Undressing the Ad

Name: Undressing the Ad
Brand: Peter Lang Publishing Inc
SKU: 09373349
Price: 36.69 EUR
Availability: InStock
Author: Katherine Toland Frith
ISBN: 9780820437552

Katherine Toland Frith

Language

English

Book Paperback

Libristo code: 09373349

Publishers Peter Lang Publishing Inc, October 2006

Undressing the Ad aims to empower readers to become media literate through the work of deconstructin... Full description

Libristo code: 09373349

90 b

36.69 € VAT included

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Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. Rather they are texts that shape contemporary culture and shape our images of ourselves.