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Understanding Competitive Advantage

Name: Understanding Competitive Advantage
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 02264989
Price: 78.89 EUR
Availability: InStock
Author: F. Nilsson
ISBN: 9783540408727

The Importance of Strategic Congruence and Integrated Control

F. Nilsson

B. Rapp

Language

English

Book Hardback

Libristo code: 02264989

Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, September 2004

This book is about competitive advantage and how it is created at the company level. It is based on... Full description

Libristo code: 02264989

193 b

78.89 € VAT included

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This book is about competitive advantage and how it is created at the company level. It is based on the premise that the alignment of strategies and control systems affects the firm`s chances of successfully positioning itself in its chosen arena of competition. The firm is in a better position to concentrate on activities that create value for the customer if its strategies and control systems are mutually consistent and adapted to expected external demands. The authors believe that the co-ordination and integration of strategies and control systems will provide a necessary, and long-overdue, expansion of knowledge in the area. §