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Ultimate Assist
The Relationship and Broadcast Strategies of the NBA and Television Networks
Language
English
English
Book
Paperback
This volume examines the relationship between the NBA and the television networks who broadcast its...
Libristo code: 06390915
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74 b
74 b
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This volume examines the relationship between the NBA and the television networks who broadcast its games. It reveals several broadcast strategies that were implemented to help NBA basketball to grow, from the late 1970s-1980s to the present.
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About the book
Full name
Ultimate Assist
Author
John Fortunato
Language
English
English
Binding
Book - Paperback
Date of issue
2002
Number of pages
280
EAN
9781572734081
ISBN
9781572734081
Libristo code
06390915
Publishers
Hampton Press
Weight
430
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