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American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. Th...
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Libristo code: 06395908
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American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the b
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About the book
Full name
Tuning into Mom
Author
Teri Lucie Thompson
Language
English
English
Binding
Book - Hardback
Date of issue
2011
Number of pages
185
EAN
9781557535856
ISBN
9781557535856
Libristo code
06395908
Publishers
Purdue University Press
Weight
461
Dimensions
159 x 241 x 18
Categories
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