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Truth in Marketing
Language
English
English
Book
Hardback
Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not... Des...
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Libristo code: 10043115
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244 b
244 b
99.89
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Can we believe the claims that marketers make? Does truth in marketing matter? Apparently not... Despite the role of regulators, marketing claims are often ruled to be misleading, deceptive or incomplete. Surprisingly, scholars of marketing ethic
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About the book
Full name
Truth in Marketing
Author
Anker Boysen Thomas
Language
English
English
Binding
Book - Hardback
Date of issue
2016
Number of pages
130
EAN
9781138849198
ISBN
9781138849198
Libristo code
10043115
Publishers
Taylor & Francis Ltd
Weight
292
Dimensions
226 x 146 x 14
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