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In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM v...
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Libristo code: 13486333
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In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.
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About the book
Full name
Trendology
Author
C. Kerns
Language
English
English
Binding
Book - Paperback
Date of issue
2014
Number of pages
234
EAN
9781349502431
ISBN
9781349502431
Libristo code
13486333
Publishers
Palgrave Macmillan
Weight
3869
Dimensions
155 x 235 x 15
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