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Transmedia 2.0
How to Create an Entertainment Brand Using a Transmedial Approach to Storytelling
Language
English
English
Book
Paperback
Every producer aspires to design an entertainment brand that can grow into a pop icon, a brand whose...
Full description
Libristo code: 08868420
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60 b
60 b
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Every producer aspires to design an entertainment brand that can grow into a pop icon, a brand whose storyworld or hero has enough creative potential to power spin-offs and reboots, theme park rides and acres of merchandise. So how can independents achieve
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About the book
Full name
Transmedia 2.0
Author
Nuno Bernardo
Language
English
English
Binding
Book - Paperback
Date of issue
2014
Number of pages
162
EAN
9781909547018
ISBN
9781909547018
Libristo code
08868420
Publishers
Beactive Books
Weight
245
Dimensions
152 x 228 x 10
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