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Trademarks
Language
English
English
Book
Paperback
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge...
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Libristo code: 03614546
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122 b
122 b
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For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets. Equally, few trademark lawyers fully understand the commercial significance of these legal systems for the success of brand-based businesses. Adopting an interdisciplinary approach, Trademarks divulges the legal enigma to the brand owner, and the business advantage of trademarking to the lawyer, whilst providing a unique insight into all aspects of trademarking for all those fascinated by this channel for success.
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About the book
Full name
Trademarks
Author
Tom Blackett
Language
English
English
Binding
Book - Paperback
Date of issue
1998
Number of pages
142
EAN
9781349147212
ISBN
1349147214
Libristo code
03614546
Publishers
Palgrave Macmillan
Weight
248
Dimensions
155 x 235 x 8
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