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Think Like Your Customer

Language EnglishEnglish
Book Paperback
Book Think Like Your Customer Bill Stinnett
Libristo code: 04010892
Publishers MCGRAW-HILL Professional, November 2004
Offers marketing professionals a framework for understanding the inner workings of a business; knowi... Full description
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Offers marketing professionals a framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and, using that information to develop a strategy for influencing how and why the customer buys.

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About the book

Full name Think Like Your Customer
Author Bill Stinnett
Language English
Binding Book - Paperback
Date of issue 2004
Number of pages 288
EAN 9780071441889
ISBN 0071441883
Libristo code 04010892
Publishers MCGRAW-HILL Professional
Weight 395
Dimensions 154 x 229 x 22

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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