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The Pet Rock Effect
People don't buy "things:, they buy meaning: Why stories sell what products alone never can
Language
English
English
Book
Paperback
Ever wonder why a pet rock became a sensation? It wasn't the rock itself, but the hilarious story, t...
Full description
Libristo code: 52762038
?
45 b
New
45 b
New
18.19
€
VAT included
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Delivery to Austria
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Ever wonder why a pet rock became a sensation? It wasn't the rock itself, but the hilarious story, the personality, and the shared joke that made millions fall in love. We dive into the wonderfully irrational human tendency to buy meaning, not just products, exploring how stories transform the mundane into the magical. From sourdough starters to antique finds, discover why we crave connection and identity in everything we purchase. What truly makes a product unforgettable?
Actress
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Polyglot
EWA KASP
for
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About the book
Full name
The Pet Rock Effect
Author
Steven Doornbos
Language
English
English
Binding
Book - Paperback
Date of issue
2026
Number of pages
238
EAN
9798199609005
Libristo code
52762038
Publishers
Independently published
Weight
562
Dimensions
216 x 280 x 13
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