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The Medium is the Massage

Name: The Medium is the Massage
Brand: Gingko Press
SKU: 05259495
Price: 11.79 EUR
Availability: InStock
Author: Marshall McLuhan
ISBN: 9781584230700

An Inventory of Effects

Marshall McLuhan

Quentin Fiore

Language

English

Book Paperback

Libristo code: 05259495

Publishers Gingko Press, July 2001

30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most enterta... Full description

Libristo code: 05259495

29 b

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30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book. With every technological and social "advance" McLuhan's proclamation the "the media work us over completely" becomes more evident and plain. In his words, 'so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untoched, unaffected, or unaltered'. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before.