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Language
English
English
Book
Paperback
Based on their studies of successful firms, the authors highlight two main paths to success. As well...
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Libristo code: 02966079
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148 b
148 b
60.39
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Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.
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About the book
Full name
The Marking Enterprise
Author
Jean-Claude Thoenig, Charles Waldman
Language
English
English
Binding
Book - Paperback
Date of issue
2006
Number of pages
241
EAN
9781349280223
Libristo code
02966079
Publishers
Springer Palgrave Macmillan
Weight
363
Dimensions
155 x 235 x 14
Categories
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