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Complexity Turn

Name: Complexity Turn
Brand: Springer International Publishing AG
SKU: 20119034
Price: 139.39 EUR
Availability: InStock
Author: Arch G. Woodside
ISBN: 9783319836423

Cultural, Management, and Marketing Applications

Arch G. Woodside

Language

English

Book Paperback

Libristo code: 20119034

Publishers Springer International Publishing AG, July 2018

This book takes the reader beyond net effects and main and interaction effects thinking and methods.... Full description

Libristo code: 20119034

341 b

139.39 € VAT included

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This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients-any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens-several recipes indicate high/low outcomes.